Cloud Hug
Cloudhug’s collections subtly blend old and new, reviving classic lines with a modern twist. Every piece is handmade and has great attention to detail that makes it special. Precious organic fabrics and timeless designs are handled by expert hands to ensure every single item of clothing is made to the highest possible professional standard.
My philosophy and aim behind Cloudhug is to produce natural, chic, luxurious and timeless baby clothing of the highest standard. It is very important to us that our final product is honest, ethical and sustainable. We promote slow fashion (quality over quantity). We have low stock and limited quantities of our dresses which enable us to have absolutely no waste. We have been reusing leftover fabric from cutting process by giving them a new look into hair bows and handmade dolls . We are dedicated to clothes making process with highest quality and durability of dresses, attention to details, perfect cut and craftsmanship.
Story
Our story began in 2017, with the arrival of my little girl, who has sensitive skin. That forced me in search of hypoallergic and organic fabrics. But the choice was limited in terms of designs and colors.
Greenpeace released a study stating that hazardous chemicals had been found in children’s and infants clothing across a number of major clothing brands, including fast fashion, sportswear and luxury brands. Investigation confirms that there was no significant difference between the range and levels of hazardous chemicals. These chemicals are said to have the potential to accumulate in the body and disrupt hormones. In many products the test showed phthalates, which are used to soften plastics. These have been at the centre of controversy over suggestions they can disrupt the hormones of developing children. Also found were per and poly-fluorinated(PFOAs) chemicals, which are said to have an impact on the reproductive and immune systems. Animal tests have identified them as a potential cancer risk. Antimony, which has many similarities to arsenic, was found in some garments. It is known to trigger dermatitis and breathing problems. Fungicide chemicals, known as organotoxins, were found in socks, shoes and sports clothes.Exposure at high levels can harm the immune and nervous systems As a young, concerned mother and certified designer from London College of Fashion, I found it natural for me to design baby clothing with natural materials that would not harm children and infants and are pieces of elegant and timeless fashion.
Mother Nature treats us with extraordinary resources, which we employ together with a lot of love for our clothes to be of a high, timeless quality. I truly hope the wonder and excitement I gain from my work and the organic lifestyle rubs off on our clothing. Or at least that they do the job they are designed for: keeping little ones safe, warm and beautiful. If you are looking for an exclusive, one of a kind clothing range released in small, custom-made batches to reflect your daughter’s unique personality and sense of style, you will find this and so much more in elegant, feminine and comfortable designs of Cloudhug.
Our Sustainable and Ethically Handmade Clothes
Sustainability
Eco Friendly
Natural
Handmade
